![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/781e7641dc8540625430445d_rw_3840.jpg?h=ff131f32a2f3d161aec1ad92526d7f08)
When talking about VISCERAL DESIGN, in his ‘Emotional Design’ book, Don Norman says that “Attractive things do work better”. According to him, attractive things provoke a positive emotional state in which you can be more patient with a product or even develop another kind of connections with it. There is a list of characteristics and attributes that are supposed to give you a positive emotional state. I wanted to put those in test and see if a physical object that tells you/gives as little reference as possible will lead you to a more intense interaction or will it threaten you?
Following the different lists of what should give you a positive or a negative emotional state, I tried to create shapes with mixed characteristics, elements from both lists.
After creating the 3D model and rendering of those shapes I made an online survey asking people to try to identify the shapes the one that was more attractive, an instinctive option instead of a concept of beauty.
With 78 collaborations was possible to identify two major choices that later became physical paper models for a deeper understanding and interpretation of the experiment.
After creating the 3D model and rendering of those shapes I made an online survey asking people to try to identify the shapes the one that was more attractive, an instinctive option instead of a concept of beauty.
With 78 collaborations was possible to identify two major choices that later became physical paper models for a deeper understanding and interpretation of the experiment.
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/b6de59da011d0e3563b55616_rw_1920.jpg?h=827eba5ed271fe8a76748024f91997e3)
sketches
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/8e87f847bec935cff23ba21d_rw_1920.jpg?h=c26d441fee979bae61cb52f7765d50bc)
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/e8d7bc3a293915ee1548a76c_rw_1920.jpg?h=e0a85182a61d6550b77dc72ee7834a31)
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/ee111a7671f7d9838e639072_rw_1920.jpg?h=304cc573adc57a31885d70094bc3baac)
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/38e68d05c37d2eade35a0f6f_rw_1920.jpg?h=d42ea11a333b1670e18c51787b759db2)
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/4d6395110ad4fbe72d8a29ef_rw_1920.jpg?h=3a746b00716ee2779dd90bd3e5e06e8a)
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/fdca02081e22c73546bd3a97_rw_1920.jpg?h=86bb33ee890debf0d12fe75704c5589f)
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/56287320dc60fe5a03ca9fb3_rw_1920.jpg?h=6d52a89746330b9d1595c2df2197f24e)
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/5217e0978400f4e801fee4cb_rw_1920.jpg?h=f6ccf30097f311e267995cb4a0d7733f)
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/8801836c9ee82160a28eeb24_rw_1920.jpg?h=cbe7218c3970eaea1bf1f84b367a2437)
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/30a21e31c90a50f4f3dc5980_rw_1920.jpg?h=c3e03edae8d9e4236de59c93d5fb71b7)
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/bef82f1c0069f881cf4e193c_rw_1920.jpg?h=525f00d3f431dfb357760711e8082fd9)
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/202832043e79274d870b714a_rw_1920.jpg?h=4ec7d183a1c0439ab51c4a6518ce3e56)
3D shapes
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/5b2b6539cdc0da98905c3d81_rw_1200.jpg?h=c5eb0e28e733295725398c9eb684add9)
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/736becb65ac927d0710f2072_rw_1200.jpg?h=f9378ce1161f67d40d8969154cbbb073)
2D flat patterns
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/0e7288bed68291addd531c5e_rw_3840.jpg?h=2fced8c75c66caa445085b10fca59577)
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/a2973b4dc074759a7a418a8a_rw_1920.jpg?h=87323873b5f7139bac62fcd7f1b7b86d)
chosen shapes in paper model
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/45e3bd2ccc6488ce4801765c_rw_1920.jpg?h=a3806ac000ea6fb544dca5d8f0099aa0)
![](https://cdn.myportfolio.com/a2c23d72cdbfad9e81e36a82cf139f04/e720b49448e633763ff0fec2_rw_3840.jpg?h=e9cb40a38734dcb31f83d957e6c15f29)